Sparking chats with rural New Zealand.
The Cut The Bull pillar exists to support the people who keep rural New Zealand moving: the farmers, growers, contractors, stock agents, families, workers, and communities often carrying more than anyone sees.
CLOSE TO OUR HEART AS FOUNDER JACK JENSEN IS BORN AND RAISED ON A SHEEP & BEEF FARM, CUT THE BULL IS Built around authentic conversations and genuine connection, SparkING That Chat directly into the heart of rural Aotearoa, from field days and bull sales to farming events and community gatherings, WE ARE creating spaces where people can GET OFF THE FARM AND speak honestly about mental health without judgement, pressure, or the usual “SHE’ll BE ALRIGHT” culture.
Because behind the work boots, early mornings, droughts, debt, weather stress, and isolation, WE SEE THOSE people DOING IT TOUGH, And sometimes, the strongest thing someone can do is SIMPLY SPARK THAT CHAT.
cut the bull merch
All profits from our merchandise goes towards creating safe spaces to spark life-saving conversations and continues our mission to make youth suicide a thing of the past.
We're thrilled to have designed this limited edition hoodie in collaboration with NZ’s rural community in mind. 100% of the profits will help continue our mission and fund vital mental health events and initiatives across New Zealand.
Product Description:
The 'Cut the Bull' hoodie is designed with the rural New Zealand community in mind, this hoodie embodies the spirit of open, honest conversations about mental health. Made from 100% high-quality cotton with a warm fleece lining, it's perfect for farm life or everyday wear, ensuring comfort and durability for every adventure.
Key Features:
High-Quality, Sustainable Materials: Built for durability and comfort. Heavy weight 350 GSM, anti-pill fleece lining, 80% cotton, 20% recycled polyester.
Purpose-Driven Design: Represents a commitment to mental health awareness.
Limited Edition: Exclusive design supporting a crucial cause.
Why This Matters:
Our mission is to save lives and promote mental well-being by creating spaces that encourage open, vulnerable conversations. By fostering connections and resilience, we aim to make a positive impact in our community.
Don't miss out on this opportunity to support mental health awareness and proudly wear a symbol of change, from the paddock to the pub.
On sale 28th May-30th June.
Shipping Times: Apparel is made to order but apparel will be sent out twice a week to keep shipping times as fast as possible. Please allow 7-14 days to receive your order.
We're thrilled to have designed this limited edition long sleeve rugby jersey, with NZ’s rural community in mind. 100% of the profits will help continue our mission and fund vital mental health events and initiatives across New Zealand.
Product Description:
The 'Cut the Bull' Rugby Jersey is designed with the rural New Zealand community in mind, this top promotes open, honest conversations about mental health. Made from a heavy-weight, 100% high-quality cotton, it's perfect for farm life or everyday wear, ensuring comfort and durability for every adventure.
Key Features:
High-Quality, Sustainable Materials: Built for durability and comfort. Heavy weight 280 GSM, 100% carded cotton. Contrasting white drill collar.
Purpose-Driven Design: Represents a commitment to mental health awareness.
Limited Edition: Exclusive design supporting a crucial cause.
Why This Matters:
Our mission is to save lives and promote mental well-being by creating spaces that encourage open, vulnerable conversations. By fostering connections and resilience, we aim to make a positive impact in our community.
Don't miss out on this opportunity to support mental health awareness and proudly wear a symbol of change, from the paddock to the pub.
On sale 28th May-30th June.
Shipping Times: Apparel is made to order but apparel will be sent out twice a week to keep shipping times as fast as possible. Please allow 7-14 days to receive your order.
We're thrilled to have designed this limited edition beanie in collaboration with NZ’s rural community in mind. 100% of the profits will help continue our mission and fund vital mental health events and initiatives across New Zealand.
Product Description:
The 'Cut the Bull' beanie is designed with the rural New Zealand community in mind, and embodies the spirit of open, honest conversations about mental health. Made from 100% high-quality cotton, it's perfect for farm life or everyday wear, ensuring comfort and durability for every adventure.
Don't miss out on this opportunity to support mental health awareness and proudly wear a symbol of change, from the paddock to the pub.
On sale 28th May-30th June.
Shipping Times: Apparel is made to order but apparel will be sent out twice a week to keep shipping times as fast as possible. Please allow 7-14 days to receive your order.
Rep the 2026 Cut The Bull camo cap with NZ’s rural community in mind. 100% of the profits will help continue our mission and fund vital mental health events and initiatives across New Zealand.
Product Description:
This cap embodies the spirit of open, honest conversations about mental health, perfect for farm life or everyday wear, ensuring comfort and durability for every adventure.
Don't miss out on this opportunity to support mental health awareness and proudly wear a symbol of change, from the paddock to the pub.
On sale 28th May-30th June.
Shipping Times: Apparel is made to order but apparel will be sent out twice a week to keep shipping times as fast as possible. Please allow 7-14 days to receive your order.
CUT THE BULL IN ACTION
A nationwide rural mental health storytelling and community connection campaign.
Throughout the MONTH OF JUNE, the Spark That Chat crew travels to major rural events and farming communities, interviewing everyday legends from across the sector about:
Mental health WELLBEING
Family life
Resilience
The highs and lows - the “pits and peaks” - of life in rural NZ
These conversations are filmed and turned into powerful short-form and long-form digital content shared across Spark That Chat platforms and partner networks.
Unscripted and Raw, just honest kōrero from good people willing to speak openly so others know they’re not alone.
2024’s CUT THE BULL CAMPAIGN
WHY IT MATTERS
Rural life can be bloody rewarding - but it can also be incredibly isolating.
Long hours. Financial pressure. Physical exhaustion. Weather events. Generational expectations. Distance from support. A culture where vulnerability hasn’t always felt welcome.
The reality is, many people in rural communities are struggling IN SILENCE.
By creating relaxed, relatable conversations in familiar environments, we help normalise talking about THE TOUGH TOPICS in the rural sector and encourage people to check in with themselves AND EACH OTHER, AND ADOPT MENTAL HEALTH WELLBEING PRACTICES LONG before things hit crisis point.
We often say: “Two hills before the cliff.”
Because suicide prevention starts with connection, conversation, and community - early.
PARTNERING WITH US FOR
CUT THE BULL
Cut The Bull offers businesses and organisations the opportunity to support meaningful change in rural mental health while connecting authentically with farming communities across Aotearoa.
Partners become part of a movement that:
Supports real conversations
Promotes wellbeing in rural NZ
Encourages early intervention and connection
Creates impactful nationwide digital storytelling
Reaches highly engaged rural audiences online and in person
From field days to social media campaigns, supporting Cut The Bull means standing alongside the people who feed, build, and power this country.
And helping make sure they know someone’s got their back too.
