CHECK OUT how we’ve been sparking chats!
Future Generations Tour
The SPARK THAT CHAT Future Generations Tour
WE DID IT 10,000 rangatahi // 10 days // FUTURE GENERATIONS TOUR 2026
As we sit at the finish line of this year’s tour, looking out over the coast with the crew, there’s a mix of emotions rolling through… grateful, proud, humbled being a few of them. The people we’ve met along the way, the korero shared, 10,000+ rangatahi connected with across 10 school days, the places we’ve travelled through, the early starts, long days and everything in between… all of it building to this moment where we get to sit back and take it in.
And beyond the road, the ripple’s been real. Over 1.3 million people reached online and still climbing. Wild.
We’re here to help people the best way we know how. With what we’ve lived, what we’ve learned, and the skills each person in this team brings to the table. Creating space for real conversations, sharing stories from all walks of life, and giving people tools they can actually use when life gets heavy. Not just going through life, but GROWING through it.
Te tangata te tangata te tangata - it is the people, it is the people, it is the people.
Mental health matters every day, but in March we go all in to make sure that message lands loud and clear. This tour is just one piece of the bigger picture. The mission is to keep these conversations going all year round, in schools, in communities, in everyday life. This is part of our annual STC X MSFTS (@asbbank x @spark_that_chat x @youthlinenz x @msft_productions) campaign that’sbeen running since 2021, and every year it grows bigger than we could’ve imagined.
A massive thank you to everyone who’s backed this, followed along, shared a post, had a conversation or shown up in any way. It means more than you know and it fuels the team to keep pushing this forward.
A very special thanks goes to the team that made this tour what it was @oscar.hetherington (photographer/co-director) @gordyduff_ (filmer/editor/co-director) @jackk_jensenn (the dreamer), @mason_rumble_simpson (legendary intern) - and to our team behind the scenes, our board of directors that have backed every move and spent months getting this campaign together Wazza, Sam, Justine, Emma, Greyser your all legends. @kelseaoconnor for weaving her magic to make sure we are hitting all the marks on a content and strategy front, pushing the magic/help further in-front of the people it needs to be.
As well as our partners who helped bring it to life, especially ASB and Harley Davidson for backing the mahi and believing in what we’re building.
This tour might be wrapped but the work doesn’t stop here 🤝
Sparking chats WITH
ISRAEL ADESANYA
On our 2025 Future Generations Tour, we had the absolute pleasure of opening the space and Sparking That Chat at City Kick Boxing with kiwi legend Israel Adesanya - Multi-time UFC World Champion and just an all-round top bloke. He is helping to lead the way for people here in New Zealand and across the world.
Watch the full interview below:
CUT THE BULL
2026 tour coming soon…
CUT THE BULL LETS SPARK THAT CHAT RURAL NZ/AUZ CAMPAIGN.
$20,970 RAISED TO HELP CUT THE BULL & SAVE LIVES ❤️🔥🙌🏼
A massive thanks goes to everyone out there that got amongst & supported our ‘CUT THE BULL LETS SPARK THAT CHAT’ campaign over mens health week by purchasing the special range of hoodies we made to do exactly what it says. The support nationwide, even over the ditch from Australia & Canada was humbling & so awesome to see.
This started as an idea & quickly turned into what it became over the weeks, which has been incredible to see the ripples spread far & wide across NZ rural communities bringing people together. We have been so stoked to receive messages of people’s stories & support for @spark_that_chat & really believing in what we are set out to do in our own way. Creating extraordinary spaces to ultimately help save lives.
It’s a massive honour to be apart of this incredible community & we’ll continue to do what we can to help people as long as we are breathing! These funds will allow us to continue the work we are doing to create spaces & help educate the masses that come across what we do.
A special thanks goes to @nzfarming for helping back us & this campaign with your platform & community alone it’s been a huge help to connect to the people we are set out to help as much as we can. Max from @hallmarkangus what a beauty ae, from an idea to a full movement within 6 weeks of thinking about it - it’s powerful when you get the right people together to dream something up & do whatever you can to make magic happen. @msft_productions thanks for always backing our core purpose & preaching what we believe in helping in whatever way you can.
Let’s keep the ball rolling we can’t wait to see you all out there living your best lives in your hoodies, make sure to get stories up & tag us in your content we always love to see it #sparkthatchat 🗣️❤️🔥🙌🏼
STC X MSFTS X NZ MUSIC FESTIVAL RUN
Le currents x bay dreams x sound splash
WHAT AN AMAZING CAMPAIGN 🇳🇿🗣️❤️🔥🙌🏼
We teamed up with @audiology_touring @lecurrents_nz @baydreams_nz @soundsplashnz & @msft_productions with the objective;
To ultimately encourage opening up conversation between mates and normalising the nitty gritty chats that have to be had in life to help each other through tough times - showing it can be a super power you can use in your daily lives.
These content pieces are not only super inspiring and capturing but hugely relatable. So you can imagine anyone watching the clips can take something from it by relating to another person or an artist they admire speaking about mental health & tools they utilise (we are all human and we all go through hard times) so let’s help each other out.
Conclusion:
These total numbers are HUGEE!! The team absolutely smashed it, a whole lot of work went into this in front and behind the camera. It was incredible to have such epic, real, relatable, powerful & fun conversations with so many people from all walks of life across NZ. We are so proud to reflect on these numbers and the raw amount of individuals we created the space to spark that chat to (even at high energy music festivals) and the people that watched and got involved from home, the feedback & messages have been awesome. Incredibly humbling and we are so stoked to just be a piece of the puzzle to help save lives & people thrive.
A huge thanks to everyone that had the courage to spark that chat with us, were their real authentic selves, showed vulnerability, shared stories and gave tools to help others - bloody legends + our team @caamzie @dirtfacee @l_dog_mast3r & @jackk_jensenn for getting out there and doing it!
All interviews are available to watch in our reels.
Conversations can save lives, look after yourself, look after your mates - Spark That Chat ❤️
